Understand
I start by figuring out what the project actually needs before deciding what it should look like.

I’m Mario, a UX/UI Designer based in Sofia, Bulgaria. I work across digital products, visual identities and graphic design, with a soft spot for clear structure, strong typography and ideas that have something memorable about them.
I start by figuring out what the project actually needs before deciding what it should look like.
I try different structures, visual directions and ideas. Most of them never make it past this stage, and that’s the point.
Then I simplify, adjust and keep polishing until everything feels intentional.
A few things that usually get my attention when Figma is closed.